Business strategy is the art of deciding where to go, before even deciding what to do.

It means understanding the context, anticipating competitors and changes, choosing where to focus resources and where not to fight.
For an entrepreneur, strategy means transforming a vision into a concrete advantage, making the moves today that will create opportunities tomorrow.

I don’t tell entrepreneurs how to do their job: I help them see where opportunities, risks, and new market spaces are emerging before others.
I know that entrepreneurs have a deep understanding of their business; I must understand and interpret what’s happening around them.

Because knowing your own terrain is important, the advantage comes from the ability to read the changing landscape before others do.

Riccardo Cacelli