• Marketing..........

    “People don’t buy what you do, they buy why you do it.”
    (Simon Sinek)

    Riccardo Cacelli

  • The golden rule of marketing

    “Present yourself to your customers as you would like them to present themselves to you.”
    Philip Kotler

  • Brand

    “A brand is a story that develops across all customer touchpoints.”
    Jonah Sachs

  • Audience

    “He talks to your audience using their language and telling what they care about.”
    Jonathan Lister

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